MERESIMPLICITY RESEARCH
Understanding
comes before
intelligence.
Researching the systems, evidence and methods that help software understand a business and support useful decisions.

Our research question
What would it take for software to understand a business?
We examine how organisations operate, how information connects and how evidence can inform the decisions people make.
Read the company Research overviewFive areas of investigation
Business understanding
How does this business work?
Data & knowledge representation
How does the information connect?
Analytical intelligence
What is the evidence telling us?
Forecasting & decision systems
What could happen, and what can we do?
Human–AI collaboration
How do people stay at the centre?
Research directions describe questions being explored, rather than completed studies.
OUR METHOD
Understand the system.
Test the evidence.
Engineer the response.
Seven steps connect a business question to a research method, a practical response and an observable outcome.
Explore the method
A good question
is a place to begin.
Bring an operational challenge, a research perspective or a technical skill.
Join the research community